• All Projects 26
  • NATSAP Print Collateral 4
  • ATC Print Collateral 2.0 3
  • NRBH Print Collateral 7
  • ATC Site 2
  • ATC Tradeshow Banners 1
  • ATC Print Collateral 1.0 3
  • NRBH Website 4
  • Uncovery Project 1
  • Sober Days Billboard 1

Brands that Build Bridges: Connecting Behavioral Health Services to Those In Need.

  • Client-Centered Design

    Unlike in most other marketing scenarios, the behavioral health industry is one in which the "customers" are, by definition, only here due to intense difficulties in their lives. Promoting healthcare through advertising, therefore, requires a different level of emotional engagement with the audience. Your job is not only to promote a specific service, but to do so in a way that is optimistic, emotionally reassuring, and offers clarity in the face of chaos.

  • Consistency of Purpose

    Many behavioral health marketing campaigns involve synchronizing not only across different design mediums and physical products, but between a multitude of audiences, each of whom engage differently with the topic and require their own specific calls-to-action. A campaign may have branches aimed at bringing in future patients, industry professionals, and referral programs, and will need to speak each of these "languages" in harmony.