Creating an Original Wordpress Plugin (and More) for a Medical Billing Company.

    • All Projects 14
    • XCRM Wordpress Plugin 5
    • Axis IRG Site 2
    • Axis Print Collateral 4
    • Axis Tradeshow Setup 3

    • Project Management

      Ever since the leadership of Axis came to me with the idea for what eventually became the XCRM plugin, we have worked together to bring the most value to Axis's clients and partners.

    • Full-Stack Coding

      Over 8,000 original lines of PHP, HTML, CSS, JS, AJAX/JSON, etc, alongside PhpSpreadsheet library integration.

    • Branding & Print Design

      All current Axis brand elements (sans the logo), visual style, print material, and web design components have been conceptualized and designed by me during our ongoing partnership.

    Amplifying the Voices of Rare Disease Patients and Their Advocates.

    • All Projects 16
    • Rare Disease Day Program 7
    • Rare Disease Day Promotion 3
    • Undiagnosed Day 6

    • Branding a Movement

      The work I did for the Utah rare and undiagnosed disease community remains the most personally fulfilling work I've done during my career. Helping bring attention to the struggles of these patients and their families, and what can be done to help them, was something I was proud and honored to be a part of.

    • Bringing Ideas to Life

      The idea to center the faces and stories of the Utah Rare patients in the print material for the 2016 Rare Disease Day, and the creation of the Undiagnosed Day ribbon, will forever symbolize to me the power of design to amplify the voices of those who deserve to be heard.

    Promoting a Local Restaurant Across Advertising Mediums.

    • All Projects 33
    • Tres Hombres Website 1
    • Tequila Bar Banner 3
    • Tequila Appreciation Week 4
    • Seasonal Promotions 6
    • Outdoor Signage 7
    • Food Photography 12

    • Marketing in "Mixed Media"

      Of all previous clients, Tres Hombres required perhaps the greatest diversity of deliverables, and therefore the greatest spectrum of skills. For several years, I was responsible for the design of everything from Instagram posts to 15-foot outdoor banners.

    • Promoting to a Local Crowd

      As a Utah native who both grew up and continues to live near the restaurant itself, I was essentially marketing to my immediate community. This meant having to analyze my own behavior as that of a target audience, which was one of the more illuminating educational experiences of my career.

    Creating a Brand Identity for the Branding Industry.

    • All Projects 6
    • Ecosyse Cards & Banner 3
    • Ecosyse Website 3

    • Representing a Philosophy

      The founder and CEO of Ecosyse, who had created it less than a year before I was hired, had a clearly-established business ethos and approach to building brands. My challenge was to visually-encompass a company vision in which I was a part, but which had not originally come from me.

    • Structuring a Portfolio

      As anyone who has ever had to build one knows, portfolio sites are uniquely frustrating to design. Organizing your life's work in a way that feels unique to you, but in which the goal is to communicate your strengths to others, is a challenge at every phase, from concept to deployment.

    Brands that Build Bridges: Connecting Behavioral Health Services to Those In Need.

    • All Projects 26
    • NATSAP Print Collateral 4
    • ATC Print Collateral 2.0 3
    • NRBH Print Collateral 7
    • ATC Site 2
    • ATC Tradeshow Banners 1
    • ATC Print Collateral 1.0 3
    • NRBH Website 4
    • Uncovery Project 1
    • Sober Days Billboard 1

    • Client-Centered Design

      Unlike in most other marketing scenarios, the behavioral health industry is one in which the "customers" are, by definition, only here due to intense difficulties in their lives. Promoting healthcare through advertising, therefore, requires a different level of emotional engagement with the audience. Your job is not only to promote a specific service, but to do so in a way that is optimistic, emotionally reassuring, and offers clarity in the face of chaos.

    • Consistency of Purpose

      Many behavioral health marketing campaigns involve synchronizing not only across different design mediums and physical products, but between a multitude of audiences, each of whom engage differently with the topic and require their own specific calls-to-action. A campaign may have branches aimed at bringing in future patients, industry professionals, and referral programs, and will need to speak each of these "languages" in harmony.

    Three Years of Designing a Literary Magazine Inside and Out.

    • All Projects 12
    • Redlands Review 2014 4
    • Redlands Review 2013 4
    • Redlands Review 2012 4

    • Project Management

      The 2012 edition of the Redlands Review, produced during my junior year of college, was my first experience navigating a client-designer relationship. It ingrained in me the importance of building the right kind of dialogue between me and my clients, facilitating the sort of conversation that will best allow me to make their visions come to life.

    • Typography & Page Layout

      The minimalism and attention-to-detail required to establish a visual theme through only the use of fonts and minimal design flourishes was a unique challenge each edition of the Redlands Review on which I worked.

    • Cover Art & Design

      With the exception of the 2013 cover, which features an edited version of a student's painting, the cover designs were concepted and created by me.