Promoting a Local Restaurant Across Advertising Mediums.
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Marketing in "Mixed Media"
Of all previous clients, Tres Hombres required perhaps the greatest diversity of deliverables, and therefore the greatest spectrum of skills. For several years, I was responsible for the design of everything from Instagram posts to 15-foot outdoor banners.
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Promoting to a Local Crowd
As a Utah native who both grew up and continues to live near the restaurant itself, I was essentially marketing to my immediate community. This meant having to analyze my own behavior as that of a target audience, which was one of the more illuminating educational experiences of my career.
































